SELECTING THE SUITABLE E-COMMERCE MARKETPLACE WITH NEUTROSOPHIC FUZZY AHP AND EDAS METHODS FROM SELLER'S PERSPECTIVE IN THE CONTEXT OF COVID-19
##plugins.themes.bootstrap3.article.main##
##plugins.themes.bootstrap3.article.sidebar##
Published
Dec 6, 2022
Gülsen Akman
Ali İhsan Boyacı Sinem Kurnaz
https://orcid.org/0000-0002-5696-2423
Ali İhsan Boyacı Sinem Kurnaz
Abstract
E-commerce, which is defined as making commercial transactions in an electronic environment, is becoming widespread with the increase of the use of internet and mobile devices. COVID-19 has greatly changed the consumption habits of individuals, increasing interest in electronic sales channels. Regardless of their size, most companies and retailers are currently looking for ways to engage their customers through electronic channels due to the effect of COVID-19. In this process, the rapidly increasing trend of electronic commerce raises an important question for companies, "In which e-marketplace should we sell?” In this study, five criteria that are important in the choice of the right e-marketplace were determined and eight online alternative e-marketplaces were evaluated. The study was carried out using the neutrosophic fuzzy AHP and EDAS methods, which are multi-criteria decision making techniques, and a framework was established for choosing the right e-commerce marketplace for sellers.
How to Cite
Akman, G., Boyacı, A. İhsan ., & Kurnaz, S. (2022). SELECTING THE SUITABLE E-COMMERCE MARKETPLACE WITH NEUTROSOPHIC FUZZY AHP AND EDAS METHODS FROM SELLER’S PERSPECTIVE IN THE CONTEXT OF COVID-19. International Journal of the Analytic Hierarchy Process, 14(3). https://doi.org/10.13033/ijahp.v14i3.994
Downloads
Download data is not yet available.
##plugins.themes.bootstrap3.article.details##
Keywords
E-Commerce, MCDM, Neutrosophic Fuzzy AHP, EDAS, E-Marketplace, Covid-19
References
Abdel-Basset M., Mohamed M., & Sangaiah A.K. (2018a). Neutrosophic AHP-Delphi group decision making model based on trapezoidal neutrosophic numbers. Journal of Ambient Intelligence and Humanized Computing, 9, 1427-1443. Doi: https://doi.org/10.1007/s12652-017-0548-7
Abdel-Basset, M., Mohamed, M., & Smarandache, F. (2018b). An extension of neutrosophic AHP–SWOT Analysis for strategic planning and decision-making. Symmetry, 10(4), 116. Doi: https://doi.org/10.3390/sym10040116
Abdelrhim, M. and Elsayed, A. (2020). The effect of COVID-19 spread on the e-Commerce market: The case of the 5 largest e-Commerce companies in the world (June 7, 2020). Doi: http://dx.doi.org/10.2139/ssrn.3621166
Abraham, J. (2021). Ecommerce and COVID-19 – the good, the bad, and the ugly, The Paypers, February 5, 2021. https://thepaypers.com/interviews/ecommerce-and-covid-19-the-good-the-bad-and-the-ugly--1247083.
Ahmad, N., Mohamad, H., Zainol, H., & Yusof Z.M. (2019). Decision making using Neutrosophic and Analytical Hierarchy Process (N-AHP) in choosing the qualified candidate to enter the teacher training institutions. International Journal of Advanced Trends in Computer Science and Engineering, 8(1), 56-59. Doi: https://doi.org/10.30534/ijatcse/2019/1281.52019
Aldaloui, E., & Perçin, S. (2020). Financial performance evaluation of food and drink index using Fuzzy MCDM approach. International Journal of Economics and Innovation, 6(1), 1-19.
Alibaba (2021). https://turkish.alibaba.com/ (Date of Access: November 6, 2021)
Allegro (2021). https://allegro.pl/ (Date of Access: November 4, 2021)
Amazon (2021). https://www.amazon.com/ (Date of Access: November 6, 2021)
Arif, M., Suseno, J. E. and Isnanto, R. R. (2020). Multi-Criteria decision making with the VIKOR and SMARTER methods for optimal seller selection from several e-marketplaces. E3S Web of Conferences 202, 5th International Conference on Energy, Environmental and Information System (ICENIS 2020), 14002. Doi: https://doi.org/10.1051/e3sconf/202020214002
Arslandere, M. (2010). Elektronik ticaret ve Karaman’daki KOBI’ler üzerine bir araştırma [A research on electronic commerce and SMEs in Karaman]. Master’s Thesis, Karamanoğlu Mehmetbey University.
Asante, D., He, Z., Adjei, N.O., & Asante, B. (2020). Exploring the barriers to renewable energy adoption utilizing MULTIMOORA- EDAS method. Energy Policy. 142, 111479. Doi: https://doi.org/10.1016/j.enpol.2020.111479
Aydın, S., Aktas, A., & Kabak, M. (2019). Neutrosophic fuzzy analytic hierarchy process approach for safe cities evaluation criteria. In Aliev, R., Kacprzyk, J., Pedrycz, W., Jamshidi, M., Sadikoglu, F. (Eds) 13th International Conference on Theory and Application of Fuzzy Systems and Soft Computing, 896, 956-965.
Behzad, M., Zolfani, S.H., Pamucar, D., & Behzad, M. (2020). A comparative assessment of solid waste management performance in the Nordic countries based on BWM-EDAS. Journal of Cleaner Production, 266, 122008. Doi: https://doi.org/10.1016/j.jclepro.2020.122008
Bhatti, A., Akram, H., Basit, H.M., Khan, A.U., Naqvi, S.M.R., & Bilal, M. (2020). E-commerce trends during COVID-19 pandemic, International Journal of Future Generation Communication and Networking, 13(2), 1449-1452.
Bigcommerce. (2021) https://www.bigcommerce.com/ (Date of Access: September 27, 2021)
Bol (2021). https://www.bol.com/ (Date of Access: November 6, 2021).
Boyaci, A.İ., & Baynal, K. (2016). E-commerce research and applications: a proposal for classification and an updated literature review. International Refereed Journal of Marketing and Market Researches, 9(1), 23-41. Doi: https://doi.org/10.17369/UHPAD.2016923644
Bucaklı, A.T. (2007). Elektronik ticaret [Electronic commerce]. Master’s Thesis, School of Management, İstanbul Kadir Has University (2007).
Buyukozkan, G. (2004). Multi-criteria decision making for e-marketplace selection. Internet Research-Electronic Networking Applications and Policy, 14(2), 139-154. Doi: https://doi.org/10.1108/10662240410530853
Canbaz, S. (2007). Türkiye’de elektronik ticaret uygulamasında karşılaşılan muhasebe sorunları [Accounting problems encountered in electronic commerce practice in Turkey]. Master’s Thesis, Trakya University (2007).
Duan, X., Deng, H., & Corbitt, B. (2010). A multi-criteria analysis approach for the evaluation and selection of electronic market in electronic business in small and medium sized enterprises. In Wang, F.L., Gong, Z., Luo, X., Lei, J. (Eds), Web Information Systems and Mining. WISM 2010. Lecture Notes in Computer Science, 6318. Springer. Doi: https://doi.org/10.1007/978-3-642-16515-3_17
Emarketer. (2021a). https://www.emarketer.com/chart/247776/top-10-countries-ranked-by-retail-ecommerce-sales-growth-2021-change (Date of Access: December 27, 2021).
Emarketer. (2021b). https://www.emarketer.com/chart/c/T11547/retail-ecommerce-sales-worldwide-2019-2025-trillions-change-of-total-retail-sales-1 [1] (Date of Access: December 27, 2021).
Erdoğan, G.M. (2020). COVID-19 döneminde e-ticaret ve dijital reklam yatırımları [E-commerce and digital advertising investments in the COVID-19 era]. Selçuk İletişim Dergisi, 13(3), 1296-1318 (2020). Doi: https://doi.org/10.18094/josc.776605
Erkayman, B., Khorshidi, M., & Usanmaz, B. (2018). An integrated fuzzy approach for ERP deployment strategy selection under conflicting criteria. Atatürk Üniversitesi İktisadi ve İdari Bilimler Dergisi, 32(3), 807-823.
Etsy (2021). https://www.etsy.com/ (Date of Access: November 6, 2021).
Flipkart (2021). https://seller.flipkart.com/( Date of Access: November 4, 2021).
Ghorabaee, K.M., Zavadskas, E.K., Olfat, L., & Turskis, Z. (2015). Multi-criteria inventory classification using a new method of evaluation based on distance from average solution (EDAS). Informatica, 26(3), 435–451. Doi: http://dx.doi.org/10.15388/Informatica.2015.57
Guo, J. (2007). Business-to-business electronic marketplace selection. Enterprise Information Systems, 1(4), 383-419. Doi: https://doi.org/10.1080/17517570701648109
Gündoğdu, F.K., Kahraman, C., & Civan, H.N. (2018). A novel hesitant fuzzy EDAS method and its application to hospital selection. Journal of Intelligent and Fuzzy Systems, 35, 6353-6365.
Gürpınar, B. (2007). Elektronik Ticaretin Hukuksal Boyutu Üzerine. Akademik Bilişim, Kütahya, Turkiye.
Hidayat, S., Susanti, M., & Rahmawati, M. (2021). Selection of the right marketplace for sale of ornamental plants using analytical hierarchy process (AHP) method. Techno Nusa Mandri: Journal of Computing and İnformation Technology, 18(1), 1-10. Doi: https://doi.org/10.33480/techno.v18i1.2054
Ilieva, G., Yankova, T. & Klisarova-Belcheva, S. (2018). Decision analysis with classic and fuzzy EDAS modifications. Computational & Applied Mathematics, 37, 5650–5680. Doi: https://doi.org/10.1007/s40314-018-0652-0
İçigen, T.E., & Kutlu, U. (2012). Elektronik Ticaret: tüketicilerin bakış açılarını saptamaya yönelik bir araştırma [Electronic Commerce: a research to determine consumers' perspectives]. Duzce University Journal of Social Sciences Institute, 2(1), 54-70 (2012).
Junaid, M., Xue, Y., Syed, M.W., Li, J.Z., & Ziaullah, M. (2019). A neutrosophic AHP and TOPSIS Framework for supply chain risk assessment in automotive industry of Pakistan. Sustainability, 12(1), 154-180. Doi: https://doi.org/10.3390/su12010154
Kahraman, C., Ghorabaee, M.K., Zavadskas, E.K., Onar, S.C., Yazdani, M., & Oztaysi, B. (2019). Intuitionistic fuzzy EDAS method: An application to solid waste disposal site selection. Journal of Environmental Engineering and Landscape Management, 25(1), 1-12. Doi: https://doi.org/10.3846/16486897.2017.1281139
Kahraman, C., Onar, S.Ç., Öztayşi, B. (2018). B2C marketplace prioritization using hesitant fuzzy linguistic AHP. International Journal of Fuzzy Systems, 20, 2202-2215. Doi: https://doi.org/10.1007/s40815-017-0429-4
Karaşan, A., and Kahraman, C. (2017). Interval-valued neutrosophic extension of EDAS method. Advances in Intelligent Systems and Computing, 343–357. Doi: https://doi.org/10.1007/978-3-319-66824-6_31
Karlson, A.W. (2021). Elements of marketing on global online marketplaces A new conceptual framework for B2B companies. Master Thesis, Copenhagen Business School. Denmark
Keshavarz-Ghorabaee, M., Zavadskas, E., Amiri, M. and Turskis, Z. (2016). Extended EDAS method for fuzzy Multi-criteria decision-making: An application to supplier selection. International Journal of Computers Communications & Control, 11(3), 358-371. Doi: https://doi.org/10.15837/ijccc.2016.3.2557
Keshavarz-Ghorabaee, M., Amiri, M., Zavadskas, E.K., Turskis, Z. and Antucheviciene, J. (2017a). A new hybrid simulation-based assignment approach for evaluating airlines with multiple service quality criteria. Journal of Air Transport Management, 63, 45-60. Doi: https://doi.org/10.1016/j.jairtraman.2017.05.008
Keshavarz-Ghorabaee, M., Amiri, M., Zavadskas, E.K., Turskis, Z., and Antucheviciene, J. (2017b). Stochastic EDAS method for multi-criteria decision-making with normally distributed data. Journal of Intelligent and Fuzzy Systems, 33, 1627-1638.
Kokoç M., & Ersöz S., (2021). Aralık değerli sezgisel bulanık ortamda entropinin çok kriterli karar verme problemlerinde kullanılmasına ilişkin eleştirel analiz. Politeknik Dergisi, 25 (2), 799-811. Doi: https://doi.org/10.2339/politeknik.764082
Kollmann, T., & Lomberg, C. (2010). Web 1.0, Web 2.0 and Web 3.0: The development of e-business. In Lee, In. (Ed.) Encyclopedia of E-Business Development and Management in the Global Economy. IGI Global.
Kolomvatsos K., Anagnostopoulos C., & Hadjiefthymiades, S. (2014). Sellers in e-marketplaces: A Fuzzy logic based decision support system. Information Sciences, 278, 267-284, Doi: https://doi.org/10.1016/j.ins.2014.03.052.
Kumar, A., Sikdar, P., & Saha, R. (2021). Seller experience assessment in online marketplace: a scale development study. Benchmarking: An International Journal, 28(7), 2315-2342. Doi: https://doi.org/10.1108/BIJ-06-2020-0305
Kundakcı, N. (2019). An integrated method using MACBETH and EDAS methods for evaluating steam boiler alternatives. Journal of Multi-Criteria Decision Analysis, 26, 27-34. Doi: https://doi.org/10.1002/mcda.1656
Liu, Y., Eckert, C.M., & Earl, C. (2020). A review of fuzzy AHP methods for decision-making with subjective judgements. Expert Systems with Applications, 161(1), 1-30. Doi: https://doi.org/10.1016/j.eswa.2020.113738
Loukis, E., Spinellis, D., & Katsigiannis, A. (2011). Barriers to the adoption of B2B e-marketplaces by large enterprises: lessons learned from the Hellenic aerospace industry. Information Systems Management, 28(2), 130-146. Doi: https://doi.org/10.1080/10580530.2011.562129
Lubis, A.I., Erdiansyah, U., & Ramadhan, M. (2022). Kombinasi metode VIKOR dan rank order centroid dalam pemilihan e-Marketplace. Jurnal Medıa Informatıka Budıdarma, 6(1), 236-242. Doi: https://doi.org/10.30865/mib.v6i1.3376
Ozkok, B.A., & Pappalardo, E. (2013). Fuzzy analytic hierarchy process and its application to e-marketplace selection. Enterprise Business Modeling, Optimization Techniques, and Flexible Information Systems. Italian National Research Council.
Patel, A. (2010). Concept of mobile agent- based electronic marketplace safety measures. In Lee, (Ed.) Encyclopedia of E-Business Development and Management in the Global Economy. IGI Global.
Pourghasemi, H.R., Pradhan, B., & Gokceoglu, C. (2012). Application of fuzzy logic and analytical hierarchy process (AHP) to landslide susceptibility mapping at haraz watershed, Iran. Natural Hazards, 63(1), 965–996. Doi: https://doi.org/10.1007/s11069-012-0217-2
Rakuten (2021). https://www.rakuten.com/ (Date of Access: November 6, 2021).
Saaty, T.L. (1980). The Analytic Hierarchy Process. New York: McGraw-Hill.
Schu, M., & Morschett, D. (2017). Foreign market selection of online retailers - A path-dependent perspective on influence factors. International Business Review, 26(4), 710-723. Doi: https://doi.org/10.1016/j.ibusrev.2017.01.001
Sharifi, H., Kehoe, D.F., & Hopkins, J. (2006). A classification and selection model of e‐marketplaces for better alignment of supply chains. Journal of Enterprise Information Management, 19(5), 483-503. Doi: https://doi.org/10.1108/17410390610703639
Sirimanne, S.N. (2021). COVID-19 and e-commerce: a global review. New York: UNCTAD, United Nations Publications. United Nations. https://unctad.org/webflyer/covid-19-and-e-commerce-global-review
Stanujkic, D., Zavadskas, E.K., Ghorabaee, M.K., & Turskis, Z. (2017). An extension of the EDAS method based on the use of interval grey numbers. Studies in Informatics and Control, 26(1), 5-12. Doi: https://doi.org/10.24846/v26i1y201701
Statista (2021). https://www.statista.com/ (Date of Access: November 27, 2021)
Stević, Ž., Tanackov, I., Vasiljević, M., Novarlić, B., & Stojić, G. (2016). An integrated fuzzy AHP and TOPSIS model for supplier evaluation. Serbian Journal of Management, 11(1), 15-27. Doi: https://doi.org/10.5937/sjm11-10452
Stockdale, R., & Standing, C. (2002). A framework for the selection of electronic marketplaces: A content analysis approach. Internet Research, 12(3), 221-234. Doi: https://doi.org/10.1108/10662240210430900
Tan, Y.L., & Macaulay, L. (2008). Small business collaboration through electronic marketplaces. In Lee (Ed.) Encyclopedia of E-Business Development and Management in the Global Economy. IGI Global.
Taşdemir, N. (2008). İhracatta internet ve e-ticaretten faydalanma yolları ve bir uygulama. Master’s Thesis, İstanbul Ticaret University.
Thitimajshima, W., Esichaikul, V. & Krairit, D. (2018). A framework to identify factors affecting the performance of third-party B2B e-marketplaces: A seller’s perspective. Electronic Markets, 28, 129–147. Doi: https://doi.org/10.1007/s12525-017-0256-3
Ticaret (2021). https://www.ticaret.gov.tr/ (Date of Access: September 4, 2021)
Trendyol (2021). https://www.trendyol.com/ (Date of Access: November 6, 2021)
Wang, H., Smarandache, F., Zhang, Y., & Sunderraman, R. (2010). Single valued neutrosophic sets. Review of the Air Force Academy, 1(10), 410-413.
Wang, S., & Archer, N.P. (2007). Electronic marketplace definition and classification: literature review and clarifications. Enterprise Information Systems, 1(1), 89-112. Doi: https://doi.org/10.1080/17517570601088380
Wibowo, A.P., & Yunianto, E. (2019). Pemilihan e-marketplace berkualitas dengan metode fuzzy AHP dan fuzzy VIKOR. Seminar Nasional Edusainstek, 3, 76-87. Doi: https://doi.org/10.47775/ictech.v14i2.65
Xu, X., Chen, Y., He, P., Yu, Y., & Bi, G. (2021). The selection of marketplace mode and reselling mode with demand disruptions under cap-and-trade regulation. International Journal of Production Research, 1(1), 1-20. Doi: https://doi.org/10.1080/00207543.2021.1897175
Yıldız, Y.M. (2019). Uluslararası hedef pazar seçiminde rekabet istihbaratının rolü ve önemi, solar panel sektörü özelinde bir değerlendirme. Master’s Thesis, School of Management, Başkent University.
Yunianto, E., & Taryadi, T. (2022). Implementasi fuzzy decision making untuk pemilihan marketplace. Smart Comp: Jurnalnya Orang Pintar Komputer, 11(1), 100-104. Doi: http://dx.doi.org/10.30591/smartcomp.v11i1.3253
Yuianto, E. & Wibowo, A.P. (2020). Marketplace selectıon strategy wıth ıntegratıon of fuzzy AHP and fuzzy MOORA methods. Prosiding Seminar Edusainstech, FMIPA UNIMUS 2020, 508-517.
Yücesan, M. (2020). FMEA analysis in mechanical installation project based on best worst and neutrosophic AHP integrated model. Electronic Social Sciences Journal, 19(73), 363-382. Doi: https://doi.org/10.17755/esosder.569291
Abdel-Basset, M., Mohamed, M., & Smarandache, F. (2018b). An extension of neutrosophic AHP–SWOT Analysis for strategic planning and decision-making. Symmetry, 10(4), 116. Doi: https://doi.org/10.3390/sym10040116
Abdelrhim, M. and Elsayed, A. (2020). The effect of COVID-19 spread on the e-Commerce market: The case of the 5 largest e-Commerce companies in the world (June 7, 2020). Doi: http://dx.doi.org/10.2139/ssrn.3621166
Abraham, J. (2021). Ecommerce and COVID-19 – the good, the bad, and the ugly, The Paypers, February 5, 2021. https://thepaypers.com/interviews/ecommerce-and-covid-19-the-good-the-bad-and-the-ugly--1247083.
Ahmad, N., Mohamad, H., Zainol, H., & Yusof Z.M. (2019). Decision making using Neutrosophic and Analytical Hierarchy Process (N-AHP) in choosing the qualified candidate to enter the teacher training institutions. International Journal of Advanced Trends in Computer Science and Engineering, 8(1), 56-59. Doi: https://doi.org/10.30534/ijatcse/2019/1281.52019
Aldaloui, E., & Perçin, S. (2020). Financial performance evaluation of food and drink index using Fuzzy MCDM approach. International Journal of Economics and Innovation, 6(1), 1-19.
Alibaba (2021). https://turkish.alibaba.com/ (Date of Access: November 6, 2021)
Allegro (2021). https://allegro.pl/ (Date of Access: November 4, 2021)
Amazon (2021). https://www.amazon.com/ (Date of Access: November 6, 2021)
Arif, M., Suseno, J. E. and Isnanto, R. R. (2020). Multi-Criteria decision making with the VIKOR and SMARTER methods for optimal seller selection from several e-marketplaces. E3S Web of Conferences 202, 5th International Conference on Energy, Environmental and Information System (ICENIS 2020), 14002. Doi: https://doi.org/10.1051/e3sconf/202020214002
Arslandere, M. (2010). Elektronik ticaret ve Karaman’daki KOBI’ler üzerine bir araştırma [A research on electronic commerce and SMEs in Karaman]. Master’s Thesis, Karamanoğlu Mehmetbey University.
Asante, D., He, Z., Adjei, N.O., & Asante, B. (2020). Exploring the barriers to renewable energy adoption utilizing MULTIMOORA- EDAS method. Energy Policy. 142, 111479. Doi: https://doi.org/10.1016/j.enpol.2020.111479
Aydın, S., Aktas, A., & Kabak, M. (2019). Neutrosophic fuzzy analytic hierarchy process approach for safe cities evaluation criteria. In Aliev, R., Kacprzyk, J., Pedrycz, W., Jamshidi, M., Sadikoglu, F. (Eds) 13th International Conference on Theory and Application of Fuzzy Systems and Soft Computing, 896, 956-965.
Behzad, M., Zolfani, S.H., Pamucar, D., & Behzad, M. (2020). A comparative assessment of solid waste management performance in the Nordic countries based on BWM-EDAS. Journal of Cleaner Production, 266, 122008. Doi: https://doi.org/10.1016/j.jclepro.2020.122008
Bhatti, A., Akram, H., Basit, H.M., Khan, A.U., Naqvi, S.M.R., & Bilal, M. (2020). E-commerce trends during COVID-19 pandemic, International Journal of Future Generation Communication and Networking, 13(2), 1449-1452.
Bigcommerce. (2021) https://www.bigcommerce.com/ (Date of Access: September 27, 2021)
Bol (2021). https://www.bol.com/ (Date of Access: November 6, 2021).
Boyaci, A.İ., & Baynal, K. (2016). E-commerce research and applications: a proposal for classification and an updated literature review. International Refereed Journal of Marketing and Market Researches, 9(1), 23-41. Doi: https://doi.org/10.17369/UHPAD.2016923644
Bucaklı, A.T. (2007). Elektronik ticaret [Electronic commerce]. Master’s Thesis, School of Management, İstanbul Kadir Has University (2007).
Buyukozkan, G. (2004). Multi-criteria decision making for e-marketplace selection. Internet Research-Electronic Networking Applications and Policy, 14(2), 139-154. Doi: https://doi.org/10.1108/10662240410530853
Canbaz, S. (2007). Türkiye’de elektronik ticaret uygulamasında karşılaşılan muhasebe sorunları [Accounting problems encountered in electronic commerce practice in Turkey]. Master’s Thesis, Trakya University (2007).
Duan, X., Deng, H., & Corbitt, B. (2010). A multi-criteria analysis approach for the evaluation and selection of electronic market in electronic business in small and medium sized enterprises. In Wang, F.L., Gong, Z., Luo, X., Lei, J. (Eds), Web Information Systems and Mining. WISM 2010. Lecture Notes in Computer Science, 6318. Springer. Doi: https://doi.org/10.1007/978-3-642-16515-3_17
Emarketer. (2021a). https://www.emarketer.com/chart/247776/top-10-countries-ranked-by-retail-ecommerce-sales-growth-2021-change (Date of Access: December 27, 2021).
Emarketer. (2021b). https://www.emarketer.com/chart/c/T11547/retail-ecommerce-sales-worldwide-2019-2025-trillions-change-of-total-retail-sales-1 [1] (Date of Access: December 27, 2021).
Erdoğan, G.M. (2020). COVID-19 döneminde e-ticaret ve dijital reklam yatırımları [E-commerce and digital advertising investments in the COVID-19 era]. Selçuk İletişim Dergisi, 13(3), 1296-1318 (2020). Doi: https://doi.org/10.18094/josc.776605
Erkayman, B., Khorshidi, M., & Usanmaz, B. (2018). An integrated fuzzy approach for ERP deployment strategy selection under conflicting criteria. Atatürk Üniversitesi İktisadi ve İdari Bilimler Dergisi, 32(3), 807-823.
Etsy (2021). https://www.etsy.com/ (Date of Access: November 6, 2021).
Flipkart (2021). https://seller.flipkart.com/( Date of Access: November 4, 2021).
Ghorabaee, K.M., Zavadskas, E.K., Olfat, L., & Turskis, Z. (2015). Multi-criteria inventory classification using a new method of evaluation based on distance from average solution (EDAS). Informatica, 26(3), 435–451. Doi: http://dx.doi.org/10.15388/Informatica.2015.57
Guo, J. (2007). Business-to-business electronic marketplace selection. Enterprise Information Systems, 1(4), 383-419. Doi: https://doi.org/10.1080/17517570701648109
Gündoğdu, F.K., Kahraman, C., & Civan, H.N. (2018). A novel hesitant fuzzy EDAS method and its application to hospital selection. Journal of Intelligent and Fuzzy Systems, 35, 6353-6365.
Gürpınar, B. (2007). Elektronik Ticaretin Hukuksal Boyutu Üzerine. Akademik Bilişim, Kütahya, Turkiye.
Hidayat, S., Susanti, M., & Rahmawati, M. (2021). Selection of the right marketplace for sale of ornamental plants using analytical hierarchy process (AHP) method. Techno Nusa Mandri: Journal of Computing and İnformation Technology, 18(1), 1-10. Doi: https://doi.org/10.33480/techno.v18i1.2054
Ilieva, G., Yankova, T. & Klisarova-Belcheva, S. (2018). Decision analysis with classic and fuzzy EDAS modifications. Computational & Applied Mathematics, 37, 5650–5680. Doi: https://doi.org/10.1007/s40314-018-0652-0
İçigen, T.E., & Kutlu, U. (2012). Elektronik Ticaret: tüketicilerin bakış açılarını saptamaya yönelik bir araştırma [Electronic Commerce: a research to determine consumers' perspectives]. Duzce University Journal of Social Sciences Institute, 2(1), 54-70 (2012).
Junaid, M., Xue, Y., Syed, M.W., Li, J.Z., & Ziaullah, M. (2019). A neutrosophic AHP and TOPSIS Framework for supply chain risk assessment in automotive industry of Pakistan. Sustainability, 12(1), 154-180. Doi: https://doi.org/10.3390/su12010154
Kahraman, C., Ghorabaee, M.K., Zavadskas, E.K., Onar, S.C., Yazdani, M., & Oztaysi, B. (2019). Intuitionistic fuzzy EDAS method: An application to solid waste disposal site selection. Journal of Environmental Engineering and Landscape Management, 25(1), 1-12. Doi: https://doi.org/10.3846/16486897.2017.1281139
Kahraman, C., Onar, S.Ç., Öztayşi, B. (2018). B2C marketplace prioritization using hesitant fuzzy linguistic AHP. International Journal of Fuzzy Systems, 20, 2202-2215. Doi: https://doi.org/10.1007/s40815-017-0429-4
Karaşan, A., and Kahraman, C. (2017). Interval-valued neutrosophic extension of EDAS method. Advances in Intelligent Systems and Computing, 343–357. Doi: https://doi.org/10.1007/978-3-319-66824-6_31
Karlson, A.W. (2021). Elements of marketing on global online marketplaces A new conceptual framework for B2B companies. Master Thesis, Copenhagen Business School. Denmark
Keshavarz-Ghorabaee, M., Zavadskas, E., Amiri, M. and Turskis, Z. (2016). Extended EDAS method for fuzzy Multi-criteria decision-making: An application to supplier selection. International Journal of Computers Communications & Control, 11(3), 358-371. Doi: https://doi.org/10.15837/ijccc.2016.3.2557
Keshavarz-Ghorabaee, M., Amiri, M., Zavadskas, E.K., Turskis, Z. and Antucheviciene, J. (2017a). A new hybrid simulation-based assignment approach for evaluating airlines with multiple service quality criteria. Journal of Air Transport Management, 63, 45-60. Doi: https://doi.org/10.1016/j.jairtraman.2017.05.008
Keshavarz-Ghorabaee, M., Amiri, M., Zavadskas, E.K., Turskis, Z., and Antucheviciene, J. (2017b). Stochastic EDAS method for multi-criteria decision-making with normally distributed data. Journal of Intelligent and Fuzzy Systems, 33, 1627-1638.
Kokoç M., & Ersöz S., (2021). Aralık değerli sezgisel bulanık ortamda entropinin çok kriterli karar verme problemlerinde kullanılmasına ilişkin eleştirel analiz. Politeknik Dergisi, 25 (2), 799-811. Doi: https://doi.org/10.2339/politeknik.764082
Kollmann, T., & Lomberg, C. (2010). Web 1.0, Web 2.0 and Web 3.0: The development of e-business. In Lee, In. (Ed.) Encyclopedia of E-Business Development and Management in the Global Economy. IGI Global.
Kolomvatsos K., Anagnostopoulos C., & Hadjiefthymiades, S. (2014). Sellers in e-marketplaces: A Fuzzy logic based decision support system. Information Sciences, 278, 267-284, Doi: https://doi.org/10.1016/j.ins.2014.03.052.
Kumar, A., Sikdar, P., & Saha, R. (2021). Seller experience assessment in online marketplace: a scale development study. Benchmarking: An International Journal, 28(7), 2315-2342. Doi: https://doi.org/10.1108/BIJ-06-2020-0305
Kundakcı, N. (2019). An integrated method using MACBETH and EDAS methods for evaluating steam boiler alternatives. Journal of Multi-Criteria Decision Analysis, 26, 27-34. Doi: https://doi.org/10.1002/mcda.1656
Liu, Y., Eckert, C.M., & Earl, C. (2020). A review of fuzzy AHP methods for decision-making with subjective judgements. Expert Systems with Applications, 161(1), 1-30. Doi: https://doi.org/10.1016/j.eswa.2020.113738
Loukis, E., Spinellis, D., & Katsigiannis, A. (2011). Barriers to the adoption of B2B e-marketplaces by large enterprises: lessons learned from the Hellenic aerospace industry. Information Systems Management, 28(2), 130-146. Doi: https://doi.org/10.1080/10580530.2011.562129
Lubis, A.I., Erdiansyah, U., & Ramadhan, M. (2022). Kombinasi metode VIKOR dan rank order centroid dalam pemilihan e-Marketplace. Jurnal Medıa Informatıka Budıdarma, 6(1), 236-242. Doi: https://doi.org/10.30865/mib.v6i1.3376
Ozkok, B.A., & Pappalardo, E. (2013). Fuzzy analytic hierarchy process and its application to e-marketplace selection. Enterprise Business Modeling, Optimization Techniques, and Flexible Information Systems. Italian National Research Council.
Patel, A. (2010). Concept of mobile agent- based electronic marketplace safety measures. In Lee, (Ed.) Encyclopedia of E-Business Development and Management in the Global Economy. IGI Global.
Pourghasemi, H.R., Pradhan, B., & Gokceoglu, C. (2012). Application of fuzzy logic and analytical hierarchy process (AHP) to landslide susceptibility mapping at haraz watershed, Iran. Natural Hazards, 63(1), 965–996. Doi: https://doi.org/10.1007/s11069-012-0217-2
Rakuten (2021). https://www.rakuten.com/ (Date of Access: November 6, 2021).
Saaty, T.L. (1980). The Analytic Hierarchy Process. New York: McGraw-Hill.
Schu, M., & Morschett, D. (2017). Foreign market selection of online retailers - A path-dependent perspective on influence factors. International Business Review, 26(4), 710-723. Doi: https://doi.org/10.1016/j.ibusrev.2017.01.001
Sharifi, H., Kehoe, D.F., & Hopkins, J. (2006). A classification and selection model of e‐marketplaces for better alignment of supply chains. Journal of Enterprise Information Management, 19(5), 483-503. Doi: https://doi.org/10.1108/17410390610703639
Sirimanne, S.N. (2021). COVID-19 and e-commerce: a global review. New York: UNCTAD, United Nations Publications. United Nations. https://unctad.org/webflyer/covid-19-and-e-commerce-global-review
Stanujkic, D., Zavadskas, E.K., Ghorabaee, M.K., & Turskis, Z. (2017). An extension of the EDAS method based on the use of interval grey numbers. Studies in Informatics and Control, 26(1), 5-12. Doi: https://doi.org/10.24846/v26i1y201701
Statista (2021). https://www.statista.com/ (Date of Access: November 27, 2021)
Stević, Ž., Tanackov, I., Vasiljević, M., Novarlić, B., & Stojić, G. (2016). An integrated fuzzy AHP and TOPSIS model for supplier evaluation. Serbian Journal of Management, 11(1), 15-27. Doi: https://doi.org/10.5937/sjm11-10452
Stockdale, R., & Standing, C. (2002). A framework for the selection of electronic marketplaces: A content analysis approach. Internet Research, 12(3), 221-234. Doi: https://doi.org/10.1108/10662240210430900
Tan, Y.L., & Macaulay, L. (2008). Small business collaboration through electronic marketplaces. In Lee (Ed.) Encyclopedia of E-Business Development and Management in the Global Economy. IGI Global.
Taşdemir, N. (2008). İhracatta internet ve e-ticaretten faydalanma yolları ve bir uygulama. Master’s Thesis, İstanbul Ticaret University.
Thitimajshima, W., Esichaikul, V. & Krairit, D. (2018). A framework to identify factors affecting the performance of third-party B2B e-marketplaces: A seller’s perspective. Electronic Markets, 28, 129–147. Doi: https://doi.org/10.1007/s12525-017-0256-3
Ticaret (2021). https://www.ticaret.gov.tr/ (Date of Access: September 4, 2021)
Trendyol (2021). https://www.trendyol.com/ (Date of Access: November 6, 2021)
Wang, H., Smarandache, F., Zhang, Y., & Sunderraman, R. (2010). Single valued neutrosophic sets. Review of the Air Force Academy, 1(10), 410-413.
Wang, S., & Archer, N.P. (2007). Electronic marketplace definition and classification: literature review and clarifications. Enterprise Information Systems, 1(1), 89-112. Doi: https://doi.org/10.1080/17517570601088380
Wibowo, A.P., & Yunianto, E. (2019). Pemilihan e-marketplace berkualitas dengan metode fuzzy AHP dan fuzzy VIKOR. Seminar Nasional Edusainstek, 3, 76-87. Doi: https://doi.org/10.47775/ictech.v14i2.65
Xu, X., Chen, Y., He, P., Yu, Y., & Bi, G. (2021). The selection of marketplace mode and reselling mode with demand disruptions under cap-and-trade regulation. International Journal of Production Research, 1(1), 1-20. Doi: https://doi.org/10.1080/00207543.2021.1897175
Yıldız, Y.M. (2019). Uluslararası hedef pazar seçiminde rekabet istihbaratının rolü ve önemi, solar panel sektörü özelinde bir değerlendirme. Master’s Thesis, School of Management, Başkent University.
Yunianto, E., & Taryadi, T. (2022). Implementasi fuzzy decision making untuk pemilihan marketplace. Smart Comp: Jurnalnya Orang Pintar Komputer, 11(1), 100-104. Doi: http://dx.doi.org/10.30591/smartcomp.v11i1.3253
Yuianto, E. & Wibowo, A.P. (2020). Marketplace selectıon strategy wıth ıntegratıon of fuzzy AHP and fuzzy MOORA methods. Prosiding Seminar Edusainstech, FMIPA UNIMUS 2020, 508-517.
Yücesan, M. (2020). FMEA analysis in mechanical installation project based on best worst and neutrosophic AHP integrated model. Electronic Social Sciences Journal, 19(73), 363-382. Doi: https://doi.org/10.17755/esosder.569291
Issue
Section
Articles
Copyright of all articles published in IJAHP is transferred to Creative Decisions Foundation (CDF). However, the author(s) reserve the following:
- All proprietary rights other than copyright, such as patent rights.
- The right to grant or refuse permission to third parties to republish all or part of the article or translations thereof. In case of whole articles, such third parties must obtain permission from CDF as well. However, CDF may grant rights with respect to journal issues as a whole.
- The right to use all or parts of this article in future works of their own, such as lectures, press releases, reviews, textbooks, or reprint books.
- The authors affirm that the article has been neither copyrighted nor published, that it is not being submitted for publication elsewhere, and that if the work is officially sponsored, it has been released for open publication.
The only exception to the statements in the paragraph above is the following: If an article published in IJAHP contains copyrighted material, such as a teaching case, as an appendix, then the copyright (and all commercial rights) of such material remains with the original copyright holder.
CDF will receive permission for publication of copyrighted material in IJAHP. This permission is not transferable to third parties. Permission to make electronic and paper copies of part or all of the articles, including all computer files that are linked to the articles, for personal or classroom use is granted without fee provided that copies are not made or distributed for profit or commercial advantage.
This permission does not apply to previously copyrighted material, such as teaching cases. In paper copies of the article, the copyright notice and the title of the publication and its date should be visible. To copy otherwise is permitted provided that a per-copy fee is paid.
To republish, to post on servers, or redistribute to lists requires that you post a link to the IJAHP article, which is available in open access delivery mode. Do not upload the article itself.
Authors are permitted to present a talk, based on a paper submitted to or accepted by IJAHP, at a conference where the paper would not be published in a copyrighted publication either before or after the conference and where the author did not assign copyright to the conference or related publisher.