There are many challenges in the adaptation of m-payment technology such as improved service quality, missing standards, lack of content quality, low customer satisfaction, and lack of a business model. The business model plays a critical role in the success of m-payment technology, and there are different m-payment business models, each with their own advantages and disadvantages. Project managers have little understanding about the different components of these specific business models. This study surveyed different business modelâ€™s evaluation criteria from the literature and industry, and used the Analytic Hierarchy Process to evaluate m-payment business models on the basis of these criteria.Â The scalability and user centric architecture in the case of service related factors and collaboration & partnership, and response to market trends were the most important factors for sustainability of business models. According to the given criteria, the collaboration model was the most dominant model in the m-commerce domain. A sensitivity analysis was performed in order to find out different views about the final prioritized list under varying conditions.
How to Cite
Mobile payments, M- Payment business models, MCDM evaluation method
Asghari, F., Amidian,A.A., Muhammadi,J & Rabiee.H.R. (2010). A fuzzy ELETRE Approach for Evaluating Mobile Payment Business Models. International Conference on Management of E-Commerce and E-Government, IEEE.
Cabanillas, F. J. L., Fernandez, J. S., & Leiva, F.M. (2014). Role of gender on acceptance of mobile payment, Journal of Industrial Management & Data Systems. 114(2), 220-240.
Cabanillas, F.L., FernÃ¡ndez, J.S.,& Leiva, F.M.(2014). Antecedents of the adoption of the new mobile payment systems: The moderating effect of age. Computers in Human Behavior, 3, 464â€“478.
Cabanillas, F.L., FernÃ¡ndez, J.S., Leiva,F.M. (2014). The moderating effect of experience in the adoption of mobile-payment tools in Virtual Social Networks: The m-payment acceptance model in virtual social networks (MPAM-VSN), International Journal of Information Management, 34, 151â€“166.
Cabanillas, F.L., Leiva, F.M., & Fernandez, J.S. (2013). The impact of risk on the technological acceptance of mobile payment services. International Network of Business and Management, 1, 309â€“328.
Camponovo, G. (2002). Mobile commerce business models. 2nd M-business Conference, Austria.
Chou,Y., Lee,C,W,. & Chung, J. (2004). Understanding m-commerce payment systems through the Analytic Hierarchy Process. Journal of Business Research, 57(12), 1423â€“1430.
Coyle, G. (2004). The Analytic Hierarchy Process (AHP). Practical Strategy: Structured Tools and Techniques. Open Access Material, Glasgow: Pearson Education Ltd.
ISBN 0-273-68220-2, http://www.booksites.net/download/coyle/student files/AHP_Technique.pdf.
Dahlberg, T., Mallat,N , Ondrus,J., & Zmijewska,A. (2008). Past, present and future of mobile payments research: A literature review. Journal of Electronic Commerce Research and Applications, 7, 165â€“181.
Grami, A., & Schell, B. (2004). Future trends in mobile commerce: Service offerings, technological advances and security challenges. Conference of Privacy, Security and Trust, Fredericton, 1-14.
JosÃ©, R., Rodrigues,H.,Melro, A., Coelho, A., & Ferreira, M.C. (2013). Design lessons from deploying NFC mobile payments. LNCS Springer, 86â€“93.
Kim, C., Mirusmonov, M., Lee, I. (2010). An empirical examination of factors influencing the intention to use mobile payment. Journal of Computers in Human Behavior, 26, 310â€“322.
Ondrus, J. (2008). Near field communication: An assessment for future payment systems. Journal of Information Systems and E-Business Management, 7(3), 347-361. DOI: 10.1007/s10257-008-0093-1
Pousttchi, K., Schiessler, M., & Wiedemann, D.G. (2009). Proposing a comprehensive framework for analysis and engineering of mobile payment business models. Journal of Information Systems and e-Business Management, 7(3), 363-393.
Pousttchi, K., Schiessler, M., & Wiedemann, D.G. (2007). Analyzing the elements of the business model for mobile payment service provision. Sixth International Conference on the Management of Mobile Business, ICMB.
Pousttchi, K., & Hufenbach, Y. (2012). Mobile payment in the Smartphone age extending the mobile payment reference model with non-traditional revenue streams. MoMM2012, Bali, Indonesia, 31-38.
Qiang, Yan, & Tingjie, L. (2008). A study of mobile payment mode in u-commerce. Economics and Management School, Beijing University of Posts and Telecommunications, Beijing, China.
Reilly, P.O., Duane, A., & Andreev, P. (2012). To m-pay or not to m-payâ€”realizing the potential of smart phones: conceptual modeling and empirical validation. Electron Markets, 22, 229â€“241.
Slade, E., Williams, Dwivedi,Y. & Piercy, N. (2014). Exploring consumer adoption of proximity mobile payments, Journal of Strategic Marketing, 23(3), 1-15.
Schierz, P. G., Schilke, O., & Wirtz, B. W. (2010). Understanding consumer acceptance of mobile payment services: An empirical analysis, Journal of Electronic Commerce Research and Applications, 9, 209â€“216.
Sharma, S. & Gutierrez, J.A. (2010). An evaluation framework for viable business models for m-commerce in the information technology sector, Electronic Markets, 20(2), 33-52.
Smart Card Alliance. (2008). Proximity mobile payments business scenarios: Research report on stakeholder perspective. A Smart Card Alliance Contactless Payments Council White Paper. Princeton Junction, NJ.
Thair A.D, Suhuai, L., Peter. S. (2010). Consumer acceptance of mobile payments: An empirical study. New Trends in Information Science and Service Science (NISS). 533 â€“ 537.
Tan, G.W., Ooi, K.B., Chong, S.C., & Hew,T.S. (2014). NFC mobile credit card: The next frontier of mobile payment? Journal of Telematics and Informatics, 31, 292â€“307.
Zolnowski, A., Wei, C., BÃ¶hmann, T. (2014). Representing service business models with the service business model canvas - The case of a mobile payment service in the retail industry. 47th Hawaii International Conference on System Science, IEEE, 718-727.
Copyright of all articles published in IJAHP is transferred to Creative Decisions Foundation (CDF). However, the author(s) reserve the following:
- All proprietary rights other than copyright, such as patent rights.
- The right to grant or refuse permission to third parties to republish all or part of the article or translations thereof. In case of whole articles, such third parties must obtain permission from CDF as well. However, CDF may grant rights with respect to journal issues as a whole.
- The right to use all or parts of this article in future works of their own, such as lectures, press releases, reviews, textbooks, or reprint books.
- The authors affirm that the article has been neither copyrighted nor published, that it is not being submitted for publication elsewhere, and that if the work is officially sponsored, it has been released for open publication.
The only exception to the statements in the paragraph above is the following: If an article published in IJAHP contains copyrighted material, such as a teaching case, as an appendix, then the copyright (and all commercial rights) of such material remains with the original copyright holder.
CDF will receive permission for publication of copyrighted material in IJAHP. This permission is not transferable to third parties. Permission to make electronic and paper copies of part or all of the articles, including all computer files that are linked to the articles, for personal or classroom use is granted without fee provided that copies are not made or distributed for profit or commercial advantage.
This permission does not apply to previously copyrighted material, such as teaching cases. In paper copies of the article, the copyright notice and the title of the publication and its date should be visible. To copy otherwise is permitted provided that a per-copy fee is paid.
To republish, to post on servers, or redistribute to lists requires that you post a link to the IJAHP article, which is available in open access delivery mode. Do not upload the article itself.
Authors are permitted to present a talk, based on a paper submitted to or accepted by IJAHP, at a conference where the paper would not be published in a copyrighted publication either before or after the conference and where the author did not assign copyright to the conference or related publisher.