APPLYING ANP TO ANALYZE THE ROLE OF DESIGN IN THE FURNITURE INDUSTRY
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Abstract
This study was carried out due to the severe dearth of research on the role of design in furniture production and the furniture market in Iran. Accordingly, this research proposes a decision making model to select the best solution for the role of design in this industry. The four possibilities that can be considered as potential solutions include using fashion design in furniture production (S1), using engineering design in furniture production (S2), using a combination of fashion and engineering designs in furniture production (S3), and applying the leading country’s design capability with an outsourcing approach in furniture production (S4). The Analytic Network Process and Super Decision software were used to synthesize and analyze the model. It was found that all of the calculated decisions were influenced by the strategic criteria. A value-weighted competency model was calculated in the first stage with the influence of strategic criteria on the model. Hierarchical design decisions were made for each of the competencies and their subsets (298 sub-criteria and 31 middle indices). Paired comparison matrices associated with the degree of importance of each of the competencies were achieved in the second stage. In the final stage, subsets of the competency’s weights and their sub-options were identified with the combination of the competencies and the best solution was obtained.
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Analytic Network Process, strategic criteria, benefits, opportunities, costs, risks, furniture design
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