There are many challenges in the adaptation of m-payment technology such as improved service quality, missing standards, lack of content quality, low customer satisfaction, and lack of a business model. The business model plays a critical role in the success of m-payment technology, and there are different m-payment business models, each with their own advantages and disadvantages. Project managers have little understanding about the different components of these specific business models. This study surveyed different business modelâ€™s evaluation criteria from the literature and industry, and used the Analytic Hierarchy Process to evaluate m-payment business models on the basis of these criteria.Â The scalability and user centric architecture in the case of service related factors and collaboration & partnership, and response to market trends were the most important factors for sustainability of business models. According to the given criteria, the collaboration model was the most dominant model in the m-commerce domain. A sensitivity analysis was performed in order to find out different views about the final prioritized list under varying conditions.
Mobile payments, M- Payment business models, MCDM evaluation method
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